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Market size and growth trend: global and Chinese perspectives

Global market size

The global outdoor furniture market has shown a steady growth trend in recent years. This trend not only reflects consumers' pursuit of improved outdoor life quality, but also reflects the vigorous development of the global leisure tourism industry. According to relevant data statistics, the global outdoor furniture and accessories market size has reached approximately RMB 150.3 billion in 2023. This figure not only highlights the huge potential of the outdoor furniture market, but also indicates that the industry will continue to grow in the next few years.


Looking ahead, the global outdoor furniture market is expected to continue to grow at a compound annual growth rate (CAGR) of 2.8%, and the market size is expected to exceed RMB 181.9 billion by 2030. This growth forecast is based on multiple factors, including increased consumer demand for outdoor leisure space, green space construction in the process of urbanization, and the recovery of the tourism industry.


Chinese market

As a major producer and exporter of outdoor furniture in the world, the Chinese market has also shown strong growth momentum in recent years. The scale of China's outdoor furniture market is expected to continue to expand in the next few years, and is expected to reach RMB 6.31 billion by 2025. This growth is not only due to the pursuit of outdoor quality by domestic consumers, but also closely related to the Chinese government's vigorous promotion of the cultural tourism, entertainment and leisure industries.


In China, the application scenarios of outdoor furniture are becoming more and more extensive. From traditional commercial places such as hotels, resorts, and restaurants to modern private spaces such as characteristic towns, residential balconies, and villa gardens, outdoor furniture has become an important element to improve the quality of life. With the increasing demand for outdoor furniture by consumers, market segmentation is becoming increasingly obvious. For example, leisure outdoor furniture for home users and decorative outdoor furniture for commercial places have shown huge market potential.


Driving factors

There are many factors driving the growth of the global and Chinese outdoor furniture markets, among which the following are particularly critical:


Upgrading of consumer demand: With the improvement of living standards, consumers' requirements for the quality of outdoor life are also constantly improving. As an important element to enhance the outdoor leisure experience, the market demand for outdoor furniture is naturally rising.

Accelerating urbanization: With the acceleration of urbanization, green spaces and public spaces in cities are increasing, providing more application scenarios and market demand for outdoor furniture.

Recovery of the tourism industry: The recovery of the global tourism industry has also driven the growth of the outdoor furniture market. The increasing demand for outdoor furniture in tourist places such as hotels and resorts has promoted the further development of the market.

Technological innovation and product upgrades: With the application of new materials and new processes, outdoor furniture has been significantly improved in terms of quality, design, durability, etc., meeting the more diversified and personalized needs of consumers.


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